When I became the Web Content/Social Media Specialist and began managing UNMC's social media presence at the beginning of the 2015-2016 academic year, I wondered how I could engage students to be loud and proud on social media about the UNMC experience.
The answer: An on-going community hashtag campaign, #IamUNMC.
Whether students are studying in a lab, working on a group project, or skating on the ice rink, including "#IamUNMC" in their Twitter and Instagram posts has become a great way for students on all of our campuses to let their UNMC pride shine. An on-going community hashtag like this is a great way to curate social content about your school.College of Dentistry student Olivia Rauschenbach said #IamUNMC is a fun way to connect with students on other UNMC campus. "It's encouraging to relate via day-to-day activities with students who, like you, are pursuing their dreams in the medical field."
The impact is best seen in the volume of #IamUNMC posts. I love checking out the photo stream at unmc.edu/iamunmc where all the posts are displayed, with photos shared from Hawaii to the New York City marathon!
College of Allied Health Professions student Lauren Akahoshi said the photo stream also said the photo stream also provides prospective students with a peek at campus life. It "adds so much more liveliness to the UNMC image. It shows that UNMC is much more than just medicine and school. There are so many other things that happen here on a daily basis."
Using #IamUNMC also gives students a sense of unity, recognizing that they are a part of something greater.
College of Nursing student Lyndsay Thornton said she values that cohesiveness. "I've bounced around many schools obtaining pre-requisite courses, so I've never had the feeling of belonging anywhere. UNMC and this campaign make me feel like I finally belong to something!"
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