At its core, social media is used to help individuals virtually socialize with their community. At UNMC, I wanted to find an efficient way to engage our community, while also encouraging them to socialize amongst themselves. Enter Humans of UNMC. Inspired by the popular blog, Humans of New York, Humans of UNMC seeks to tell the stories of individuals in our community through a single quote and photo. While not a original idea on social media, this concept was original for UNMC, as I strived to focus more on the personal stories that make us all human, moreso than their scientific research or studies. I boost each Humans of UNMC feature on Facebook for $10, giving it the literal boost that it needs to reach much of our audience. The content has performed very well for how easy it is to produce. Each Humans of UNMC feature reaches at least 6,000 people on Facebook, averaging 200 likes each and a dozen comments.
Asking questions about the person's life, asking them to reflect on their happiest moment, or offer a piece of advice, has really resonated with the UNMC community, as many find the stories shared to be very relatable. This series doesn't identify the individuals by name, so it's up to the community to recognize the individuals themselves. This has caused many people to call the person out by name with words of encouragement or congratulatory remarks. No other social media series at UNMC has caused this much socialization among the community, and I'm excited to continue to listen and share their stories in the future. See more Humans of UNMC features by searching #HumansOfUNMC on Instagram or Facebook.
How can you integrate a series like Humans of UNMC into your social media plan at your university? How can you easily produce social content like this, that also strongly focuses on the humans of your organization, rather than just the accomplishments of those humans?
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